Three years ago we were sitting in a coaching institute in Hyderabad on the first Saturday of the month. The owner - an ex-IIT engineer who built one of the largest JEE coaching brands in the city - was on his fourth WhatsApp call of the morning. Each call was the same: 'sir, fees deni hai, kab kar rahe ho?'. Each call ended the same: 'kal kar denge sir, pakka'.
Between calls, he turned to us and said: 'I have 38 teachers, 14 batches, and a building. And on the first week of every month, I am a recovery agent.' That sentence is the reason Feezy exists.
Why the existing options didn't fit
Indian institute owners had three options. Spreadsheets - fast, broken, opaque. A general-purpose accounting tool - built for invoices, not tuition cycles. A payment gateway dashboard - built for product companies, not for monthly recurring tuition with mid-year discount overlays.
Nothing modelled the actual life of a coaching institute: the rolling batch, the parent who pays for two siblings on one UPI, the mid-month discount the academic head promised verbally, the per-day fine that everyone forgets to apply.
What we built first
The first version of Feezy did one thing: it generated a branded payment link for a fee cycle and sent it on WhatsApp. No dashboard, no analytics, no AI. We shipped it to four institutes in three weeks and watched.
Two months later, those four institutes had collectively moved INR 1.4 crores through Feezy links. Three of them said the same sentence in their feedback call: 'I got my Saturday morning back.' We knew we had something.
Where we are now
Today Feezy is live with 10 institutes across Hyderabad - 3,000+ members, ₹40L+ processed every month, spanning coaching academies, dance schools, and sports & fitness studios - and onboarding the next cohort. The product is young. The promise hasn't changed. You should never be a recovery agent inside your own institute.